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A brand-new exterior or storefront sign can have a significant impact on the foot traffic it brings into a business. Designing the sign with a few best practices can ensure that the signage not only covers the cost of installation but exceeds it, leading to ongoing profitability.

Today’s technology makes it challenging to compete with digital advertising, making it more important than ever to design an exterior or storefront sign that captures attention and motivates potential customers to engage with the business or buy products from the retail store.

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Exterior signage plays a great role in attracting attention. Whether it’s outside your business or on a billboard, outdoor signage lets people know about your business. You can use exterior signs to present fun promotions, new deals, sales, locations. It even works well as a general brand marketing strategy. This doesn’t have to be a billboard; your business’s outdoor monument signs can do the trick of grabbing the attention of the passerby.

Having signage inside your store or restaurant reduces the wait time in your business. Like magazines or TV, your business’s quirky, interesting and informational signage is a unique aspect of your business that keeps clients entertained. It works as entertainment while diverting the attention from the wait time. Interior signage types that can do the trick are Digital displays, neon signs, floor graphics and story wall murals.

Order your "Head Turning Signage" - download our infographic and contact us.

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Say no to blank, unbranded spaces! Your space says a lot about the business you run. How do you want people to feel when they enter your business? What do you want them to remember when they leave? Our sign experts at Divine Signs Inc. in Schaumburg, IL can help you take your space and create a fully branded experience. Adding bold visuals and unique, custom made signs to your walls, floors, windows, vehicles and MORE creates a strong impression and a sense of professionalism and good reputation for customers and employees alike.

Follow these tips:

1. Make a great first impression with lobby signs.
2. Step up with custom floor graphics.
3. Display your identity with mission statement, core values and other messages.
4. Look up to ceiling graphics. Use them to extend your branding.
5. Add class to glass with window graphics.
6. Show the way with a branded directory.

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Wayfinding plays a significant role in the customers experience. The signage installed can impact whether or not customers return. Here are six ways that wayfinding enhances the overall customer experience.

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The psychology of color is a persuasive technique that marketers and branding specialist use throughout the creation and display of a brand. Did you know that the strategic use of color in your branding uses emotions to create higher lead conversion? That is, if you do it right.

Think about color when creating your logo and signage. Check out this infographic for more information about the psychology of colors.

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Business signage can be responsible for up to 50% of your customers. On average, one additional on premise sign increases annual sales revenues of 4.75%.

A new outdoor sign can attract a minimum of 10 new walk in customers per week.

See our infographic for more information.

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The winter months present unique challenges for small businesses. The weather becomes colder, which limits the amount of foot traffic passing outside. Grey days and snowy weather can make it difficult for customers to find you. Many people also change their schedule when the days get shorter, and they want to spend their nights at home.

If you run a business, it is important that your signage changes with the season. For instance, restaurant owners don’t need a sign advertising patio seating when it is 20 degrees outside. Conversely, that same restaurant may want to put out a sign advertising hot soups and holiday meals.

If you want to make the most of your holiday signage this winter, plan ahead. Use these simple tips to have the most impact this winter.

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At Divine Signs and Graphics, we believe in giving back to the communities we serve that have helped us become the business we are today.  One of the ways we have always given back to the local community is by supporting the Schaumburg Park District and Schaumburg Park Foundation.  In recognition of our efforts to support the local park district, we were recently given the Best Friends of Illinois Parks award from the Illinois Association of Park Districts (IAPD).

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Here are some benefits of using trade show displays:

- Conversation starter.

- Build brand recognition.

- Display products & services.

- Stand out in the crowd.

Call Divine Signs and order your trade show displays now!

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POP UP DISPLAYS - Create a backdrop that customers can’t miss.

RETRACTABLE BANNERS - Attract passersby to your table with a sleek banner and stand that sets up in 90 seconds or less.

CUSTOM TABLE COVERS - Dress up your table and show off your business colors, logo and more!

PROMOTIONAL PRODUCTS - Stand out from the crowd with personalized products that spread your name and leave a lasting impression.

VINYL BANNERS - Think big with durable tradeshow banners that display important messages and imagery.

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