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Companies planning to invest in new business signs may be exploring monument and pylon signs. Each of these types of signs offers features that elevate the business’s visibility. Settling on the right sign requires knowing which one best meets current business needs.

Monument signs and pylon signs are similar in that they attract the attention of passersby, consumers, and potential visitors. However, the key difference between these two signs is height. The height of a business sign impacts its visibility by the intended audience.

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Safety signs are visual cues that warn customers of potential hazards and help improve general safety. Due to their critical role in promoting customer safety, these signs should be clear and legible. A few font styles are best suited for achieving this important goal.

Pulling onto the road with a stunning, brand-new vehicle wrap can feel like driving a new car hot off the lot. But like paint, vehicle wraps are limited by their lifespan. When well-maintained, a vehicle wrap can last up to five years, but several factors affect their longevity. Learn more...

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Invest in Weatherproof Signage

Proper outdoor sign maintenance starts from the very beginning … with choosing signage materials that will last. Weather proof signage stands up to sun damage, rain, sleet, snow, as well as wear and tear from daily use.

Be prepared for winter with these signage tips.

Business signage is a key component in attracting customers. A well-designed business sign is just one piece of a marketing plan. The second piece is equally critical: the location of the sign. Here is a definitive guide to placing business signs so that customers are exposed to the brand.

Eye-catching business signs draw attention from customers, who in turn are potential sources of revenue. The attention generated from well-placed signs can also bring in new customers. Deciding where to place business signs should be an important part of a well-thought-out marketing strategy.

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The natural spaces, scenic areas, and protected parts are integral to any park district. Communities enjoy the many quality programs that make learning accessible. Residents also participate in recreational opportunities that enhance their lifestyle. Park districts, therefore, are essential to the quality of life within a community.

Park districts provide recreation and leisure services to the community via community centers, fitness centers, golf courses, aquatic centers, and numerous natural park areas. Appropriate signage attracts park visitors and helps residents find their way easily through the park district.

Park districts make neighborhoods special places to live. With ample open spaces and opportunities for recreation, they are an important part of the community. Visitors to the parks find their way to the trails and other areas by following signs, making signage throughout parks and buildings important. Here are the best types of signage for park districts.

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Vehicle Graphics and Wraps are becoming more and more prevalent for businesses around the country. It is now very common to see vehicles covered in graphics that display and represent their brand. With every form of signage, it is important to study just how much of an impact a wrapped vehicle can really have.

Unlike with regular signage, vehicle graphics and wraps are mobile as a business’s vehicle fleet is out and about throughout the workday.  On any given day, tens of thousands of people may see your business branding on your vehicles. They are an affordable, effective form of advertising with a great return on investment (ROI) and they can help improve brand awareness as potential customers will recognize your vehicles.  

The following are some of the ways that vehicle graphics and wraps can help improve brand awareness.

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Here are 9 branding tips on making the most of your glass surfaces.

1. Use a compelling call to action.
2. Incorporate eye-catching imagery.
3. Provide a measure of privacy with etched-glass vinyl treatment.
4. Explore new ways to brand - frosted, etched vinyl graphics.
5. Highlight your logo.
6. Show visitors the way with wayfinding signs.
7. Go with an attractive design - use graphics that enhance your decor.
8. Consider a one-way treatment with perforated window graphics.

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A fleet of company trucks or a single vehicle can be turned into effective mobile advertising. Vehicle wraps are a practical way for companies to bring awareness to their brand, services, or products. Here are commonly asked questions and answers to boost confidence in the power of vehicle wraps.

Quality business signage is important for many reasons.  Signage not only gets the attention of potential customers and lets them know where your business is, but it also gives your business the opportunity to communicate with customers.  Effective signage should help people understand what your business is about and display your branding, including colors and images, that your customers will come to associate with your business.

Highly effective business signage with eye-catching designs has been shown to increase foot traffic, which leads to new customers and increased sales.  The following are some of the most commonly asked questions when it comes to the design, installation, and benefits of commercial business signage.

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