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Vehicle Graphics and Wraps are becoming more and more prevalent for businesses around the country. It is now very common to see vehicles covered in graphics that display and represent their brand. With every form of signage, it is important to study just how much of an impact a wrapped vehicle can really have.

Unlike with regular signage, vehicle graphics and wraps are mobile as a business’s vehicle fleet is out and about throughout the workday.  On any given day, tens of thousands of people may see your business branding on your vehicles. They are an affordable, effective form of advertising with a great return on investment (ROI) and they can help improve brand awareness as potential customers will recognize your vehicles.  

The following are some of the ways that vehicle graphics and wraps can help improve brand awareness.

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Here are 9 branding tips on making the most of your glass surfaces.

1. Use a compelling call to action.
2. Incorporate eye-catching imagery.
3. Provide a measure of privacy with etched-glass vinyl treatment.
4. Explore new ways to brand - frosted, etched vinyl graphics.
5. Highlight your logo.
6. Show visitors the way with wayfinding signs.
7. Go with an attractive design - use graphics that enhance your decor.
8. Consider a one-way treatment with perforated window graphics.

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A fleet of company trucks or a single vehicle can be turned into effective mobile advertising. Vehicle wraps are a practical way for companies to bring awareness to their brand, services, or products. Here are commonly asked questions and answers to boost confidence in the power of vehicle wraps.

Quality business signage is important for many reasons.  Signage not only gets the attention of potential customers and lets them know where your business is, but it also gives your business the opportunity to communicate with customers.  Effective signage should help people understand what your business is about and display your branding, including colors and images, that your customers will come to associate with your business.

Highly effective business signage with eye-catching designs has been shown to increase foot traffic, which leads to new customers and increased sales.  The following are some of the most commonly asked questions when it comes to the design, installation, and benefits of commercial business signage.

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In life, and especially in business, there are many things we CAN control. We can control our pricing, the way we treat our customers, the way we treat our employees, the equipment we buy, and the list goes on. But one thing we CAN'T control is Mother Nature.

As a sign company, especially a sign company in the Chicago area, we are always working with and around the ever-changing weather.  In this guide, we discuss how the conditions of each season may affect your exterior sign installation project as well as the best tips for installing outdoor signage.

As a business owner, you are responsible for trying to grow your presence in any way possible. Marketing is a tough process for even the most seasoned business owners in town, which is why you've got to make the most out of your opportunities. When you don't market properly, there's really no telling how much money you're going to miss out on.

You might not know what a monument sign is, but you've definitely seen one before – the massive signs that you see in front of headquarters for large companies are what we would consider monument signs. Another example would be the large signs you see in front of hotels and essentially any business in general. They are high-quality signs that let people know what kind of service is being offered, as well as who it is being offered by.

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The holiday season is a great opportunity to get creative with seasonal signage.  Effective exterior signage will make people aware of your business as they do their holiday shopping and bring more customers through your doors.  In this guide, we will discuss tips for effective outdoor signage that will not only help improve business this holiday season, but also through the rest of the winter.

Design new signs or update old ones With Winter In Mind. Check out this infographic and follow our tips to get the most of your signage.

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If you have been reading our blog, then you know that we talk a lot about first impressions. In a previous post, we discussed the importance of exterior signage and how that first impression can draw customers to your front door. Now that they are at your doorstep, what will their impression be when they walk into your building? Interior Wall Signs are a must for creating a professional and eye catching first impression.

Whether your organization has a single car, a dozen vans, or a fleet of trucks, custom vehicle wraps and graphics will turn heads at all hours of the day and night, building awareness of your company with each and every mile.

Wraps and graphics are a great way to give your vehicle a whole new look while protecting the original paint job.  Adding vehicle wraps and graphics to your fleet is a cost-effective alternative to custom paint jobs, allowing you to transform the appearance of the vehicles with your branding, including colors and logos.  Having vehicle graphics and car vinyl wraps professionally installed on your vehicles will turn your fleet into moving advertisements for your business that will be viewed by thousands of people each day.

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Installing business signs is an effective way to draw attention to a retail storefront or office. Choosing the right sign, such as an outdoor sign or an LED sign, can make a positive impact. Companies that want to make a splash with their business signs should consider the following costs.

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